With the upcoming transition from ICC Floors to ICC Home, we wanted to feature a blog series on our showrooms’ remodel as well as our expansion to become your one-stop-shop for everything design related.
Today, we sat down with Rodger Powell, Director of Cabinet Operations, to discuss the upcoming changes and what consumers can expect. Here is what Rodger had to say:
Q: How long have you been in this industry?
A: “I have been in the residential construction business in some shape or form for 41 years. I went through 2 years of technical training, learning the fundamentals of construction and home building and 2 years in architectural engineering. I have owned two remodeling companies and also spent 21 years in corporate management prior to taking over the cabinet department for ICC Floors.”
Q: What changes have you seen in the industry since you have started?
A: “It really is amazing how much has changed. When I started, you had a handful of door styles and stain colors, now there are so many it Is hard to keep track of them, especially paints which have taken over the industry. Options inside cabinetry also have been a game changer.”
Q: What changes have you seen at ICC Floors since you have started?
A: “I have been with ICC for 2 ½ years, the growth of the company in that time is amazing. We have some really great and talented people who are a testament to the owners, considering where they started.”
Q: What excites you about the remodel and transition to ICC Home?
A: “There has been ‘talk’ of a new cabinet showroom since I started, to see it come to together is awesome. Almost daily someone tells me “I did not know you sold cabinets!” This buildout should change that! The rebranding will put us on the map as being more, much more than just flooring.”
Q: Why are you expanding/transitioning to ICC Home?
A: “I believe customers and builders like the idea of a one-stop shop. Changing from ICC Floors to ICC Home shows we offer more than just flooring. We are going to have a beautiful new showroom with cabinets, countertops, tile, hardware, flooring even window coverings, who knows what we will offer next!”
Q: What is ICC Home’s goal?
A: “We are already a major player in the market. With our branding, massive selection, service, buying power and a great team. We will provide the customer with an awesome experience at an affordable price point.”
Q: How will ICC Home better serve the customer?
A: “Most of our recent hires have been project managers and service folks, as you know every job will have its share of problems, hopefully with more eyes on the project we catch them before they become problems. We are also working on software that provides better communication to the customer throughout their project.”
Q: Where do you hope to see the company in 10 years?
A: “I foresee expansion in our future with more locations, products, and services not only throughout the state but in additional states.”
Be sure to come back next week, where we will sit down with Kristyn Monceski, a Kitchen and Bath Designer for ICC Home. Thanks for reading!
Great Interview!