Meet the Team

Ariel Pierce Bio

Hi, I’m Ariel! I’m an Indiana native whose heart beats for the annual Indy500. I live in Carmel with my husband and rescue puppy, Milo and spend most of my free time running my online business or blogging for my website, ArielAnn.com. I graduated Butler University this year (2018) with my degree in Marketing and a focus in Strategic Communications. After spending the past four years in and out of corporate America in various marketing positions, I realized that I simply just did not fit the “mold” and decided to try something new. So, I decided to give the flooring industry a shot and over the past month have realized that this is where I’m supposed to be. Additionally, I have also come to love the sense of community and creativity here at ICC Floors. At ICC, everyone is family, no matter where you came from or how new you are to the industry. As I grow into a more well-rounded flooring “pro”, I am super excited to share my experiences as I learn about the industry!

Alicia Mitschelen Bio

Hello, friends! My name is Alicia Mitschelen and I was born and raised in Northern Indiana. After attending Indiana University of South Bend, my fiancé, Garret and I wanted to spread our wings and venture outside of the Midwest. We sold our cars, bought a minivan (we looked super cool driving a minivan in our early 20’s FYI) packed it to our shoulders with our belongings and moved to San Diego, California for four years. We made a lot of memories, gained a handful of amazing friends, and we became dog parents to two German Pinscher dogs, Bella and Jax. We always knew we would eventually move back to Indiana to be closer to friends and family, but we didn’t realize it would be so hard to leave sunny San Diego, it will always be our home away from home. My background is in marketing and I have heavily focused on Event Planning and Management for the past 3+ years.

Before accepting a position at ICC I worked as an Event Planner and an Interior Design assistant at an Event Planning & Interior Design firm in the heart of downtown Indianapolis, Indiana. Interior Design awakened an old passion of mine that I completely gave up on. When I was a child, a popular life simulation computer game called ‘The Sims’ was released. The point of the game was to create a family and a home, keep the Sims alive, and teach them basic survival skills. I decided that I didn’t care about the Sims people whatsoever so I would just build a house until it was to my liking and then move on to the next house. I would spend hours a day playing the game, I was obsessed, to say the least. I’d like to believe that I have an eye for design and creativity. DIY’s are my jam and visiting antique stores and Ikea on the weekends brings a big smile to my face!

Goals for the Blog

With both of us being so new to the flooring industry, we thought this would be a perfect opportunity to talk about all that we are learning in real-time. ICC is a one-stop-shop for most home-building and remodeling needs for both residential and commercial projects. We offer ceramic & porcelain tile, hardwood flooring, LVT, carpeting, paint, cabinets, countertops, and much more.

With so many options, it can often be overwhelming to make a decision or understand what products will work best for you. Our goal is to simplify the process as we learn and grow into professionals in the flooring industry. We hope that as we grow that you can grow with us and learn not only about the flooring process but also become inspired and confident in your own ventures!

Above: Jeanne Cleek

Deciding on a flooring store can become stressful and overwhelming. We understand that you want the best quality flooring at an affordable rate. You are trying to avoid companies that do not put the customer first, as you should, and you narrowed it down to us. So how can you trust our work? Easy! Let us explain to you why we are the right choice for all your flooring needs: 

Above: Jeremy Allen

1. We have held a high standard of excellent service over the years. This high standard has led us to be one of the top leading flooring providers in the Midwest. 

2. We strive to meet the needs of our clients by always putting them first. 

3. We make remodeling convenient and fun. Not only do we have a large selection of quality flooring, but we also provide cabinetry, countertops, and paint. In doing so, we hope to make the design process easier on you. Plus, we are always having fun here and love what we do!

4. We have a knowledgeable staff, ready to answer all of your questions. 

5. We stand behind our products and we only sell products we believe in. 

6. We offer quality installation for our clients. 

7. We have competitive prices at an affordable rate. 

8. We have financing options available to our customers.

Above: Matt Settimi

Take our word for it and come meet us in person for us to prove our loyalty and reputation to you. We are extremely excited to help you with your renovation project and are thrilled that you choose to work with us. We will not disappoint because we love to meet the needs of our clients. Again, here at ICC Floors, it is all about you. That is the best part about working with a local business, we care about your wants and needs. 

Above: Paul Howcott

Come visit us at one of our many locations (Castleton, Carmel, or Westfield) for us to show you how dedicated we are to serving you. We cannot wait to help make all your dreams come true. 

-The ICC Floors Team

Above: Rodger Powell

Above: Angie Allen

Now that you understand your needs for your future home, it is time to get started! We are extremely excited to embark upon this journey with you. Whether you are creating your dream home from scratch or remodeling your current space, we are eager to help you through the entire design process.

Above: Brannon Parker

So what is next? Where do you begin? Well before we dive into all the flooring details and estimates, we want to introduce ourselves to you. Here at ICC Floors, we pride ourselves on our reputation of being amongst the top flooring providers in the Midwest. We have one of the largest selections of quality flooring, competitive prices, and flexible credit options to meet and satisfy your needs. This principle has helped us win the hearts of our clients over the past 19 years. 

Above: Chris Hetrick

We will always put our clients first in every project; your satisfaction is our number one priority. We strive to meet the same standard of excellent service with each client and business. From commercial to residential flooring, we have a knowledgeable staff ready to work hard to meet your needs, because at ICC Floors it is all about you. 

Recently, we have expanded our services from just flooring to also providing cabinets, countertops, and paint. Our hope is to make the remodeling process more convenient for our valued clients. Tour our website and inventory to get an idea of what is out there. We even offer a service called “Design Your Room,” where you just upload a photo of your current space and you can change the flooring and wall color. This is a useful tool for homeowners looking to experiment with ideas before fully committing to a style and color. 

Above: James Fischer and Dave Hoffman

Above: Joe and Dave Davenport

Thank you for taking the time to get to know us. We cannot wait to meet you! Come visit us at one our many locations to formally meet the team and begin your remodeling journey. We look forward to serving you. 

-The ICC Floors Team

Now that you understand your needs for your future home, it is time to get started! We are extremely excited to embark upon this journey with you. Whether you are creating your dream home from scratch or remodeling your current space, we are eager to help you through the entire design process. 

Welcome to ICC Floors! Once you have decided to move forward with your flooring project, ICC Floors is here to partner with you and exceed all your expectations. Remember it’s all about you! Please see below and know you have chosen the right team, the ICC team and YOU:

• The ICC Difference – The right floor at the right price – Whether you are shopping for commercial or residential flooring, you will find quality products at a reasonable price to fit your needs. ICC Floors has an outstanding reputation for delivering the finest service possible. Knowledgeable professionals will work hard to make your purchasing experience both convenient and fun. At ICC Floors, it’s all about you.

• Financing – If you need assistance with financing your project, we can help. ICC Floors has teamed with Synchrony Financial for all your financial needs. Simply go to our Financing page and apply for credit online.

• ICC Team Member – We look forward to you visiting the showroom and meeting your ICC professional team member. We will assist you with your project from start to finish!

• Design Resources – Use our Online Design Tools to get your project started. Take our “Style Quiz” to discover your décor style. Create a personal workbook to keep track of all your flooring designs.

• Ask Our Expert – Visit our online assistant to find answers to our most frequently asked questions, see sample questions below. We will help guide you as you select the right flooring for you. Here’s an example:

Q: What materials are best to use in a room meant mainly for active kids? 

Answer

Q: Does it matter what the carpet cushion looks like?
Answer

• Virtual Room Designer – Simply go to “try before you buy” and design your room online. This is the perfect place to free your inner interior designer. Try different product types and colors to see how easy it is to transform your home. Select one of our room design styles or upload a pic of your own room.

The knowledgeable professionals at ICC Floors are waiting to help you select the products that best fit you and your lifestyle. We look forward to you visiting the showroom and experiencing our dedication and service excellence first hand. Come meet your team and begin the process!

Welcome to ICC Floors! We are so excited when individuals choose us to complete their flooring project. Whether you’re upgrading one or two rooms or building a new home, ICC Floors can handle the job from start to finish. To meet the team and more, please see below:

• ICC Team Members – We look forward to you visiting the showroom and meeting your ICC professional team member. We will assist you with your project from start to finish!

• Financing – If you need assistance with financing your project, we can help. ICC Floors has teamed with Synchrony Financial for all your financial needs. Simply go to our website and apply for credit online.

• Stocking Products – ICC Floors stocks thousands of square feet of carpet, hardwood, and tile.  Don’t worry about being overwhelmed with a thousand choices, your ICC team member knows our products and what will best suit your lifestyle.

• Specials– Visit our website or your ICC team member will assist you with products that have special pricing or rebates.

• Shop at Home – Short on time? We will come to your home and make shopping for flooring easy! We bring hundreds of quality samples right to your home. Simply go to our website and fill out the form to set up an appointment that fits your schedule. Shop for flooring in your own home at a convenient time for you. Choose products in the comfort of your own home with your lighting and décor. Receive an in-home consultation from our knowledgeable and professional staff so you can choose the right flooring at the right price.

A Message from ICC Flooring Owners – We have worked with many of the best builders in the business, and in doing so we’ve developed an excellent program to meet the demanding needs of both builders and retail clients alike. With one of the largest selections of quality flooring, aggressive pricing, and flexible credit terms we are prepared to win your confidence and business. The knowledgeable professionals at ICC Floors are waiting to help you select the products that best fit you and your lifestyle. Plan your visit to the spacious ICC Floors showroom to experience our dedication and service excellence first hand.