ICC Floors (ICC) is an award-winning flooring company based in Indianapolis, Indiana founded in 1998. Between school years, both Cameron Haughey and Nate Roberts worked in the construction field. Those jobs lead to a passion for helping others obtain the best possible experience; they were able to achieve this throughout their new construction or remodel projects. After graduating, from Indiana University, Cameron and Nate scraped together $1,000 and decided to go into business on their own. Their dedication to customer service and developing quality relationships with clients have helped them earn and maintain a strong reputation within the community and industry. Almost three years ago, ICC Floors became the only one in the state to get unanimously voted into the National Flooring Alliance (NFA). The NFA is one of the most prestigious flooring alliances in the United States.
Flooring is such an integral aspect of everyone’s life; it is products that are walked on and/or seen on a daily basis. It is crucial customers ultimately end up with the ideal floor for their needs. The employees at ICC are trained in grasping a well-rounded idea of what the customer is looking for and direct them to appropriate products. It is not about simply selling products. ICC prides itself on selling the right products to the right person whether it be a $1,000 project or a $100,000 project.
Additionally, it can be a daunting task, especially if more than one room needs new flooring. ICC employees make it fun and educational from the initial consultation to the finished results. The sales representative is the main point of contact throughout the entirety of the project, which is an important facet of the way ICC Floors does business. Clients have the reassurance of knowing they don’t have to jump through any hoops in order to get their questions answered.
ICC Floors also invests a great deal into technology and making things ultimately easier for the client. Consumers can go to the website at iccfloors.com and utilize an assortment of features for free. They can view which products are available, read content and watch videos on which products are right for their home, get to know the company, request samples, schedule an appointment and see how much flooring they need. Another awesome feature is they can create a Design Workbook where they take Lifestyle and Style quizzes, store favorite products and even upload a picture of the room they want to change. They can then visualize what the room would look like with various products.
But why stop at flooring? ICC Floors wants to help in more than just the flooring realm which is why they have started offering cabinets, countertops and Benjamin Moore paint for both residential and commercial applications. They want to become the one-stop shop for most if not all consumer’s remodeling and new construction needs. This, paired with the exceptional customer service that thousands of past clients have already received, is ideal for clients. They have fewer headaches because they are not having to deal with multiple companies for the large scope of their project. Also, the ICC representative will know exactly what is going on with every facet of the project and will make sure the entire process is smooth and enjoyable.
With this in mind, ICC Floors is taking extra steps to be more accessible to their clients. They just recently opened up their third location in Westfield, IN that showcases Benjamin Moore’s wide array of paint and supplies. Additionally, they are displaying the hottest trends in carpet, hardwood, laminate and tile. With locations in Castleton, Carmel, and Westfield, the client is able to go to the location that is more convenient for them.
In closing, you can rest assure that your clients will be taken care of when you send them to ICC Floors. You have the option of sending them into one of our 3 stores or encouraging them to visit our website and create a design workbook to get the process started. Either way, they will get the information and knowledge they need. This will help them be confident in moving forward with what is needed to either get the house up-to-date for selling or perfectly designed for that forever home.
At ICC Floors it’s your life. Your Floors.
* Originally published September 2016 in INDY Top Producer Magazine.