With the upcoming transition from ICC Floors to ICC Home, we wanted to feature a blog series on our showrooms’ remodel as well as our expansion to become your one-stop-shop for everything design related.
Today, we spoke with Jeanne Cleek, ICC Home Bookkeeper, to discuss the upcoming changes and what consumers can expect. Here is what Jeanne had to say:
Q: How long have you been in this industry?
A: “I have been with the company for 15 years.”
Q: What changes have you seen in the industry since you have opened?
A: “With all the DIY programs that have become so popular, homeowners feel empowered to do more of the work of remodeling themselves. Because of that, they are looking for a company that can help them with everything they need to do a complete job. In light of those changes, adding employees who are strong in design, gives ICC the edge because it is just another service we can offer.”
Q: What changes have you seen at ICC Floors since you have opened?
A: “Unbelievable growth. Owner’s that have their fingers on the pulse of the industry and have made the necessary changes to make sure that the company stays relevant. They have done such a good job of it that we need to re-brand the company so that all the potential customers out there know the best place to come for all your remodeling needs would be ICC!”
Q: What excites you about the remodel and transition to ICC Home?
A: “I think I am as excited as I hope all the customers that are familiar with ICC Floors are because we have a beautiful new showroom that will showcase cabinets and so much more. Every day I have to go and see what has been added. There are so many new and interesting materials, colors, etc. out there that people have no idea. With the expanded showroom at ICC, they will get to see them in a way that will make it easy for them to picture it in their home. They will see the latest styles. Not only in cabinets but in tiles, wood, carpet. There are just so many new exciting changes to the industry in general and ICC is right there making sure the customer has access to all those new, exciting changes and additions.”
Q: Why are you expanding/transitioning to ICC Home?
A: “It is absolutely necessary! If we stay with ICC Floors, we will be selling ourselves short. A customer will see the name and make the assumption that all we have to offer is floors. We are SO MUCH MORE! We have paint, blinds, shower doors, cabinets, it goes on and all. We have to open ourselves up to the public in a way that they will grasp that we are a real one-stop-shop for all your remodeling or new home building needs.”
Q: What is ICC Home’s goal?
A: “To be THE PLACE for customers to come and find everything they need to take the picture in their mind of that beautiful new floor, new room, new home and make it happen in a manageable and exciting way. We have the design staff, the sales staff, the service staff, the administrative staff… we have it all.”
Q: How will ICC Home better serve the customer?
A: “The customer will come here and find everything they need. We have examples of all the latest and greatest materials that are being used today. We are a very fluid company that has grown with the industry in a way that has kept us at the forefront of the industry. We will never be “stale” because we are constantly updating and reviewing all the materials – all the latest and greatest and we bring them right here to the store for everyone to be able to see them in a great environment.”
Q: Where do you hope to see the company in 10 years?
A: “It is impossible to stop us 😊. We will be in different states! I see ICC as a leader in this industry.”
Thank you, Jeanne, for taking the time to talk with us about the upcoming transition at ICC Home. If you missed last week’s interview with Dave, click here to view it. Thanks for reading, and we will see you next week!