With the upcoming transition from ICC Floors to ICC Home, we wanted to feature a blog series on our showrooms’ remodel as well as our expansion to become your one-stop-shop for everything design related.
Today, we had the pleasure of speaking with Blake Powell, Director of Marketing & Training, to discuss the upcoming changes and what consumers can expect. Here is what Blake had to say:
Q: How long have you been in this industry?
A: “In a sense, I have been in the industry all my life. My father, who now runs our Cabinet Division, taught us young. He owned a few construction/remodeling companies, so we were always helping him with various projects. I spent most of my summers, throughout high school and college, working for him in different facets. The experience was invaluable, and I am very grateful.”
Q: What changes have you seen in the industry since you have been at ICC?
A: “I have been with ICC for just over three years, and have seen digital printing play a massive role in the industry. The latest craze is Luxury Vinyl products. The manufacturers are able to use digital printing to produce incredibly realistic products, such as a vinyl plank that looks like wood. Most people cannot even delineate real wood from a wood-looking product unless they actually bend down and touch it.”
Q: What changes have you seen at ICC Floors since you have opened?
A: “The most significant change I have seen since I have been here
Q: What excites you about the remodel and transition to ICC Home?
A: “What excites me the most about the remodel is finally being able to showcase what we can offer to our clients. What excites me about the ICC Home transition, especially in regards to marketing, is that we can finally communicate that we are so much more than flooring.”
Q: Why are you expanding/transitioning to ICC Home?
A: “We are transitioning to ICC Home out of necessity. We have done ourselves a great injustice by not having our brand aligned with our offerings. When we are fully transitioned, people will recognize ICC as a leader in not simply flooring and tile, but in cabinets, countertops, paint, and window treatments.”
Q: What is ICC Home’s goal?
A: “There are four main components to ICC Home’s goal:
- Provide a professional and relaxed atmosphere where we will showcase the highest quality products at honest prices.
- Employ, train, and continually educate the best people in the business to facilitate your project.
- Keep up with the latest marketplace design trends to best serve you, the customer.
- Deliver the best possible service, from when you first walk through the door until your project is complete.”
Q: How will ICC Home better serve the customer?
A: “A significant component of the ICC Home rebrand is time. Before, our customers would have to run around town going from place to place to make the majority of their big selections. Then when those decisions were made and the project started, they would have to try and coordinate when each company would start and finish and how all the different companies would work together to make things run smoothly and with no delays. Now, our customers can come into one showroom and select everything. Then they can have the peace of mind knowing that only one company will be in their home during the entire project.”
Q: Why are you passionate about the concept of “ICC Home”?
A: “My passion is rooted in the fact that we are on the road to becoming a one-stop-shop. ICC Home will provide homeowners with a place to select the floors where their kids and pets will play, the cabinets where their family dishes will be stored, the countertops where their family meals will take place, and the paint that will withstand the creative imagination of their
Q: Where do you hope to see the company in 10 years?
A: “First, I hope to deliver on everything that was outlined above successfully. Second, I hope to see us expand our offerings – possibly faucets, home automation, doors, etc. as well as open more locations throughout the state and surrounding states.”
A special thank you to Blake for sharing his thoughts with us. If you missed our previous interview, where we sat down with Jeanne Cleek, be sure to check it out here. Thanks for reading, and we will see you next week!